KLM is looking for everyone with a passion for mechanics
KLM Engineering & Maintenance - the airline's maintenance division - is looking for hundreds of new employees for aircraft maintenance during a time of severe shortage of technical talent in the Netherlands.
Passion is the main requirement
With this recruitment campaign, we're addressing everyone with a passion for technology - from enthusiastic hobbyists to experienced mechanics - because working at KLM is much more accessible than you might think. if you’re into mechanics. You’re definitely into mechanics at KLM. There's an amazing opportunity to work on the most impressive technology in the Netherlands: maintaining aircraft, engines, and components.
A campaign that’s targeted and fitting
The campaign ran on Youtube, the place where DIY'ers seek inspiration and solutions. Not with regular ads but ads and scripts that match what mechanics and electronics enthusiasts are searching for. From repairing their heating system to working on a car. By matching the scripts with what they were searching for, we make our message both relevant and perfectly aimed at the people we need.
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